Rabbi Menachem Mendel Schneersohn, known as the “Lubavitcher Rabbi”
Rabbi Yosef Yitzchak Schneersohn purchased the house on 770 Eastern Parkway in 1940. This home introduced a spiritual revolution to the entire world. Every Sunday, Rabbi Yosef Yitzchak’s son-in-law, Rabbi Menachem Mendel Schneersohn, known as the “Lubavitcher Rabbi”, distributed a $1 bill from this house with a blessing of success. This home hosted an unrivaled human tapestry seeking answers, advice, and solace for their souls. Men, women, politicians and military personnel, professors and scientists, Jews and non-Jews, along with wise scholars and rabbis. Thousands took part in Fabreigens (Hassidic consultations) and Torah studies at this home. Thousands of the Rabbi’s emissaries around the world convene on the eve of 1 Kislev in at the “Kinus Hashluchim” (“Global Emissary Convention”) at 770 Eastern Parkway. We call this house, made of red bricks and adjacent to the Chabbad Beit Midrash, “Beit Chayenu.”
770 Eastern Parkway
In “Beit Chayenu,” the artist presents a handmade and detailed rendering of the house on 770 Eastern Parkway, including the sidewalk and fence, the bricks and the roof, the balcony window over the door, the windows and framing, as well as the mythological pine tree on the left. The piece is not framed, but every detail can be touched and felt.
“Beit Chayenu” is the house at 770 Eastern Parkway, exuding light and sanctity upon Hassidim and non-Hassidim alike. It is made of clay and authentically painted. It is not without reason that the artist chose to depict the home during New York’s cold winter – the warmth and love emanating from this house warm the hearts of all Jews and non-Jews.